About the project
For the Dutch energy supplier Clean Energy Dynamics, we created a B2B film that explains how their FlexPortal works and provides insight into dynamic energy pricing.
Energy under control
Dynamic market insights.
The energy market is volatile. Prices are influenced by sun and wind, while businesses need predictability and control over costs.
Clean Energy Dynamics had already developed a clear solution with the FlexPortal:
a platform that allows customers to combine dynamic and fixed energy rates, enabling them to actively manage costs and risk.
The challenge was to translate this solution into a clear and compelling video that supports sales in explaining the story quickly and effectively.
The starting point
The core of the story came directly from Clean Energy Dynamics:
businesses want control over their energy costs in an unpredictable market.
Our role was to translate this foundation into a clear narrative structure and visual approac
The approach
We further developed the script and created a voice-over driven film in which the solution is built up step by step.
We handled the full production, including:
- planning en casting
- direction and shoot days
- editing and animation
The focus was on clarity: no technical explanations, but a logically structured story that can be used directly in sales conversations.
The solution
The FlexPortal is positioned as a practical tool for the end user.
The film shows how users gain insight into dynamic energy prices, strategically plan their energy usage, and (partially) fix rates to reduce risk
By presenting this visually and narratively, the product becomes clear and easy to understand.

Dynamic x fixed rates.

USP’s.
With supporting animations, we clearly visualize the dynamics of the energy market and the use of the FlexPortal, making it immediately clear to entrepreneurs how they can gain control over their energy costs.

Benefits explained.
The execution
To make the story relatable, we filmed in real business environments such as a supermarket, wellness location and greenhouse.
One of the entrepreneurs featured was the actual owner of the business. The other roles were cast to represent different target groups and scenarios in a consistent way.
This combination ensures both authenticity and control over the story.

One of the entrepreneurs was portrayed by an actress in her own business setting.
The result
A clear B2B video that:
- makes the Clean Energy Dynamics product accessible
- supports sales in explaining the offering
- translates complex material into a clear and understandable story
The film serves as a practical communication tool within the sales process, focused on control, cost management and flexibility.

Logo animation with tagline.

A satisfied customer.
Interested in working together?
We’d love to hear what you’re working on.